New car prices are high, and dealers are still marking up some even more, especially increasing prices on the most desirable vehicles. Earlier this year, Ford hiked the prices of the Bronco by a significant amount, and now, there are keen eyes on it. Bronco 6G The Forum has seen another phase of growth.
The upcoming increases, in what looks like a Ford memo to dealers posted by user Alpha1_Silverback, range from $500 for the Heritage Limited Edition Series two-door to $1,250 for some two-door models. Some four-door Broncos went up to $750.
Ford is apparently increasing the option packages, with bumps of $750 for the Luxe package, $750 for the Sasquatch package, $150 for the modular front bumper, and $1,200 for the Carbonized Gray molded-in-color hardtop . Some variants come with a soft top as standard, but the price hike for the Sasquatch package makes it over $6,000.
The increase is set to take effect from today, March 15. In addition, Ford has price protection in place for buyers with orders prior to that date, according to the memo. Orders must be signed and dated before March 14 and received by Ford by March 20. Whatever the case, the changes have caused confusion on the Bronco forum. Users asked several questions, including whether this round of price protection works with the last round and whether paying the reservation fee exempts them from the price hike.
While forum users are generally correct, it’s worth noting that the price increase didn’t appear in Ford’s configurator as of this morning. autoblog The representative contacted Ford, saying only that “the Bronco is one of our most popular vehicles and we continue to sell every Bronco we produce. Customers can check with their local Ford dealer for the latest prices.” “
The Bronco’s prices haven’t slowed down enthusiasm for the SUV. It has become nearly impossible to buy from a dealer without an order, and some are claiming wait times of up to two years for specific models. Some configurations take longer than others, with several forum users saying that the V6, Hardtop, and Sasquatch packages increase wait times the longest.
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