Buyers of the 2021 Durango Hellcat are clearly upset that Dodge has opted to continue producing what it said will be a limited-edition, one-year-only model. One owner feels so strongly that Dodge misrepresented the availability of the 710-horsepower SUV that he says he will sue Stellantis, seeking compensation for loss of value. Drive Report.
When the 2020 Durango Hellcat was announced, Dodge said it would produce the super-SUV for just six months. The response was so positive that Dodge extended the production run to accommodate the massive number of orders. And now it’s back again for 2023. Even for those of us without a vested interest, what is being marketed as a limited-edition model seems frankly open-ended. At least one owner thinks this has risen to the level of misrepresentation—in other words, false advertising.
Told by the owner who goes by Stacey Drive They believe Dodge intentionally misled potential buyers with the promise of a limited-edition model in 2020, prompting potential buyers to open their wallets more than they would otherwise if they knew the Durango Hellcat would be produced. Off and on will continue for years. He also refers to statements made publicly by Dodge boss Tim Kuninskis, who emphasized the Hellcat’s limited availability was due in no small part to the constraints imposed on the company by regulatory forces:
“When we switch to the 2022 model year, there are new evaporative emissions requirements that the Hellcat engine doesn’t get on that platform,” Kuniskis said. be less than 2,000 units. He also confirmed at the time that he would not be serialised.
While Stacey indicates that it intends to pursue damages for false advertising, the issue at hand appears to be one of obligation – a component of contract law that determines how an injured party (in this case financially) Se) can sue for the recovery of damages on the ground of breach of promise. No written contract is required if the injured party (Stacy et al) can demonstrate that 1) they were harmed financially by relying on Dodge’s published intention to limit production, and 2) that It was reasonable for them to assume that Dodge would be able to keep that promise in the first place.
Stacy’s intention to sue has received a mixed response from Durango owners. Unsurprisingly, those who weren’t lucky enough to snag a 2021 Durango Hellcat are less enthused about legal action. They’re probably too busy trying to get on the waiting list for 2023.