Tesla cheerleaders will be skeptical, but others may put some extra weight behind analysis from high-profile investment firm Morgan Stanley that markedly downgraded sales estimates for Tesla’s upcoming electric Cybertruck.
Heavy hype has surrounded the truck introduced in 2019. Unconfirmed reports have circulated that Tesla has received 1.6 million pre-orders so far and will sell hundreds of thousands of Cybertrucks annually. But a Morgan Stanley report punctured that balloon, saying that the pickup would be “an enthusiast/cult car with more limited volume, around 50,000 units per year”.
According to company chief Elon Musk, Tesla has indicated that production will begin in limited quantities this summer, with mass production starting next year. The EV was originally supposed to start at $39,900 in its single-motor configuration.
quoting from the report inside evsMorgan Stanley researchers write, “We think Cybertruck holds more value in a cultural/epochistic sense than in a direct economic sense. At the same time, we encourage our readers to ask themselves: That indescribable.. .How many Cyber Trucks can roll up to a parent-teacher conference or youth soccer match at the same time before losing some?