Ford says production will increase to meet demand for hotter models

Ford says production will increase to meet demand for hotter models

Ford has had an array of highly-desirable vehicle releases over the years, from the Mustang Mach-E to the Maverick pickup to the F-150 Lightning. This is good news. The bad news, at least for Ford and its buyers, is that the Blue Oval can’t keep pace with demand. That could change with Ford’s recent announcement of a production increase, bringing additional changes and boosting volumes for the automaker’s EV models.

Ford said it would ramp up production numbers at its locations across North America and noted a new shift at its Kansas City assembly plant to increase e-transit output. It is also looking at ways to increase production at its Dearborn truck plant, where it makes the F-150.

Although it recently shut down production lines at its Rouge Electric Vehicle Center due to F-150 Lightning battery issues, Ford recently announced reopenings for the factory and said it would ramp up production of the truck. Is investing $ 2 billion to promote. The move would also bring an additional 3,200 union jobs into place.

The Bronco Sport and Maverick will see production growth to more than 80,000 units in 2023, and the Mustang Mach-E will get a boost to 210,000 units by the end of the year. Transit variants, both gas and electric, will see an increase, and Ford said it will invest $95 million to add 1,100 jobs and increase production by 38,000 units.

This is good news for Ford buyers and should take some of the pressure off the automaker’s order and reservation process, but it’s interesting to see the announcement come now. The F-150 Lightning has been out for almost a year, and there’s still a serious waiting list to get on it. The same is true for the Maverick, and late last year, we learned that some Mach-E variants have wait times as long as six months or more.

While waiting months for a new car is annoying, Ford’s sales numbers don’t pose such major challenges. The automaker reported that it was the number-one selling brand in America and (surprisingly) noted that it retained the title of top truck maker. Its EV sales have also increased by 68 per cent, indicating that long waits are not deterring buyers.

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